AOL has released a new version of AOL Mobile Search (wap.aol.com/portal/searchindex.do). All the major search engines have revamped their mobile search pages in the last 11 months. They all basically did the same thing too. Instead of separate searches for news, local, images, the web, etc., the new fashion in mobile search design is a single search box which delivers results from several of these categories in a single results page.
Microsoft did it first with a revamped Live Search for Mobile last September which combined the formerly separate local, web, maps, news, images, movie show times, weather forecasts, stock quotes and Spaces searches into one. Not every query returns all those types of results of course, there's an algorithm that is supposed to analyze the query and return the types of results most likely to be relevant. Another innovation was that weather forecasts and stock quotes appear right on the results page without any need to follow a link.
In March, Yahoo (review) and Google (review) released their own variations on the all in one theme. Yahoo even came up with a catchy name for the new style of search - oneSearch.
AOL's new search is essentially similar to the other three in concept and layout. There are some nice details; AOL taps Moviefone, MapQuest and CityGuide (all of which AOL owns) to provide the movie listings, maps and local results respectively. The quality and relevance of those results is quite good which isn't surprising as all three AOL properties have their own well established mobile web sites. AOL has a slick JavaScript driven tabbed result page for Windows Mobile devices only (image below).
AOL's web and news searches rely on transcoded web pages which is sub-optimal at best and it doesn't help that AOL's transcoder is frankly not very good. I'm ashamed to say that I gave the AOL transcoder a rave review when it first came out mainly because it did a really good job of maintaining the colors and overall look of the original web pages. Something bad has happened since then. The colors are gone and the transcoder frequently returns the wrong page or an error message. When it works it vastly underestimates the capabilities of many browsers. A Motorola i850, whose built-in Openwave browser can easily handle 20 KB of text and images, gets tiny pages containing only one or two lines (about 2 KB) of text plus another 2 KB for the AOL logo image. Opera Mini, which can handle pages of virtually unlimited size, gets pages with only 5 KB of text! The crazy thing is that the "one size fits all" AOL search results page that contains the links to the transcoded pages is from 20 to 30 KB for most queries. AOL does let you turn off transcoding which works great with Opera Mini - So why can AOL just detect Mini and other full web browsers and turn off transcoding by default for them? There are also options to turn off images and specify the page size in bytes, unfortunately these options do not seem to have any effect!
I'm surprised to see all four top web search engines embracing this new design style. I'm not convinced it's
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posted by Dennis Bournique
August 15, 2007 @ 10:08 pm
7 View Comments
