I ran across a neat little mobile site called i-Mode Webcams which has links to fifty 
or so webcams around the world - mostly cityscapes and street scenes. Handy if you want to check the weather across the world or across the city. The images are scaled down to 120 pixels wide by default so they should work on just about any WAP2 phone. You can also specify a different width if your phone has a larger screen. You can even enter the url of any other webcam you happen to know of and view it on your mobile.
Content: 
Usability: 
html i-Mode
The fact that this was an i-Mode site, lead me to do a bit of research into the whole i-Mode phenomenon. One of the first things I Googled was a fascinating article in annoying PDF format about i-Mode at www.ion-global.com, a multinational web (including mobile) development and marketing company. I've never heard ion-Global before and don't know anything about them, but the article seems well researched. I coraborated most of the facts and dates at two other excellent i-Mode sites, NTT DoCoMo's official i-Mode marketing page and the Unofficial independent i-Mode FAQ. For someone who writes about the mobile web, I know far too little about i-Mode. Like everyone, I've heard it's great, that in Japan you see everyone browsing away on their phones, etc. I've also heard that the success of i-Mode is probably a uniquely Japanese phenomenon because of cultural and economic differences including the relatively high price of wired telephone and Internet service in Japan. Well, after reading the article, I wasn't so sure that Western mobile developers, marketers and carriers couldn't learn a thing or two from i-Mode.
i-Mode in Japan is probably the most successful mobile Internet platform in the world in terms of the level of adoption and frequency of use by it's subscribers. Launched in Japan in 1999 by NTT DoCoMo, one of the three Japanese mobile service providers, i-Mode which is only available from DoCoMo now has over 43 million subscribers representing 90% of DoCoMo's 49 million subscribers. Japan has a population of less than 130 million people and amazingly around 89 million active cellular phones.
Based on a simplified form of html called cHTML, i-Mode is easy to develop for and was quickly adopted by independent and hobbyist developers. From the beginning i-Mode was a success and played a major role in driving DoCoMo's market share to 59% in 2001. The other two Japanese providers are KDDI and Vodaphone controlled J-phone. In response to i-Mode, KDDI created an HDML! based mobile browsing platform called EZ-Web while J-Phone rolled out J-Sky, using it's own html based MML (mobile markup language) which is similar to but not totally compatible with i-Mode. i-Mode was so much more popular than EZ-Web that KDDI launched an iMode to hdml transcoder so it's users could access i-Mode sites. Eventually, all three providers added xhtml-basic or xhtml-mp support to their browsers. However, even today the majority of Japanese mobile sites are i-Mode. Fortunately, most WAP2 phone browsers can display most i-Mode sites providing a degree of interoperability. As their mobile web platforms have matured J-Phone and especially KDDI have started to cut into DoCoMo's market with the current percentages being DoCoMo 56%, KDDI 27% and J-phone 17%.
Services that are considered innovative in the US and Europe like mobile payment, banking and location based services are common and taken for granted in Japan having been in wide use for several years. The use of the mobile web to access driving directions, maps and transit schedules is commonplace as is mobile stock trading, biding on online auctions and shopping. Mobile email is ubiquitous in Japan. It's not surprising that 80% of Japanese business subscribers use mobile email - most businesses now run forwarding servers that allow employees to view corporate email on handsets from all three providers. More telling is that 90% of Japanese teenagers use mobile email. The providers also include very popular web based PIM services as a part of the standard data package.
The types of sites that are popular in Japan are not much different than what is popular on the US and European mobile web. According to DoCoMo, entertainment sites are most popular followed by email, news, weather, transit information, traffic reports, banking, restaurant information, fortune telling, dating and TV guides.
There is an important distinction between Official and non-official i-Mode sites. Official sites have been vetted by the carrier and agree to a code of conduct which is rather restrictive - prohibiting not only porn but even dating and chat sites. In return official sites get a listing in the carrier's online directory and the ability to make secure transactions and add the charges to the users cellular bill. On KDDI official sites can even access the users location as reported by the phones GPS. The barriers to becoming an official site are much lower than they are to becoming a content providing partner of a US carrier. DoCoMo collects a very reasonable 9% commission on charges passed through it's system. This model seems to be a success as DoCoMo has over 4,400 official sites.
Unofficial sites, on the other hand are independent mobile sites that anyone can create. There are no restrictions other than legal ones and the carriers do not block users access to any site. The over 70,000 unofficial sites now account for over 50% of the
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posted by Dennis Bournique
December 14, 2005 @ 6:37 pm
7 View Comments
