Everyone who runs their own informational or commercial website expects their web resource to occupy the highest positions in Google search results. However, search engines just do not give up space on their first pages to new sites. To achieve this goal, you will have to work hard, having done a whole range of activities, united by a single concept of SEO.
The term SEO is an abbreviation derived from the words Search Engine Optimization. In simple words, SEO is a set of works aimed at increasing the visibility of sites in search engines. The better this indicator, the more users from the Internet will go to your site.
At this stage, site owners are wondering why SEO promotion is needed if you can buy contextual advertising, buy backlinks or targeted advertising on social networks (Facebook or Instagram) and ensure the influx of targeted visitors. To get the answer, you need to understand the advantages and disadvantages of SEO optimization in comparison with online advertising:
Purchasing advertising is expensive. With the help of SEO, attracting the target audience is several times cheaper.
Having stopped advertising, the flow of users to the site stops, and if you stop SEO promotion, then unique visitors from search engines will come for some more time (about 3-12 months).
Having bought advertising, you immediately see the result. To achieve minimal results in a medium-competitive topic using SEO, it takes at least 6 months to work on the site (preferably 12 months).
Before starting work on SEO website promotion, it is important to determine the purpose of its launch. A common mistake made by novice site owners is that they do not do this, considering that increasing the visibility of the site as a whole will give the desired result.